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Winter 2024, From the Founder, Steven Peck, GRP and Michael DiMezza, GRP Steven Peck and Michael DiMezza Winter 2024, From the Founder, Steven Peck, GRP and Michael DiMezza, GRP Steven Peck and Michael DiMezza

It’s Time for Major Innovation For Market Transformation

This article explores how cities like Portland can achieve Project Drawdown’s 9% green roof coverage target by 2050 through innovative economic strategies, public-private partnerships, and workforce development. Scaling green roofs transforms urban infrastructure, delivers climate benefits, and generates local jobs while addressing market limitations and the climate crisis.

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